Turning movement into film.
55EAST is a Dubai-born production studio creating cinematic work for athletes, events, creators and ambitious brands. From the first treatment to the final mix, we build every frame to hold attention.
A focused production studio built around sport, culture and modern visual storytelling.
We begin with the objective, find the strongest visual idea, then carry it through production, edit, colour and sound.
Sports brands, athletes, entrepreneurs, automotive and real estate — teams and founders who want their content to feel considered, not disposable.
Production
built to
hold
attention.
Creative development
Treatments / concepts / storyboards
Production
Direction / cinematography / capture
Post-production
Edit / colour / sound design
Delivery
Campaign films / launch assets / social cutdowns
Meet the founder
Morkos Gedeon
Founder — 55EAST
Morkos Gedeon is a Lebanese-Canadian founder working across Montreal, Beirut and Dubai. He first launched Project Dune in Montreal, later expanding the agency into Beirut and, most recently, Dubai. His experience spans productions for restaurants, sports teams, clubs, run communities and culture-led brands, giving him a strong understanding of how creative ideas translate across industries and audiences. Through 55EAST, Morkos brings that experience into a focused production studio built around considered direction, cinematic execution and work that feels relevant.
Work with Morkoshello@55eastt.comThe team
The people behind the frame.
Nev Ugan
Creative Director
Nev Ugan is a Montreal-based creator and 55EAST's Creative Director. She helps shape the concept, visual direction and overall project approach, keeping each production aligned from the first idea through execution.
Joe Challita
Videographer & Editor
Joe Challita is a Lebanese videographer and editor with extensive experience across filming and production. He works across capture and post-production, helping translate the creative direction into polished, cohesive final films.